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New at Ulta | December 23, 2019 – January 12, 2020

Hello friends!

I know I just posted one of these – but there were so many amazing new releases that I had to share this one as well!

The drugstore has really been knocking it out of the park with releases lately!  I have a ton of different lipsticks, concealers & foundations that looked interesting. Lipsticks in general this time around really drew me in – plus, as always, I love a good eyeshadow palette!

New at Ulta | December 23, 2019 - January 12, 2020 - A Midwest Belle

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New at Ulta | September 2 – September 29, 2019

Hello friends!

It looks like Holiday season is now upon us!  I had a real love for the new eyeshadow palettes this time around – 6 of the new items are palettes!  Additionally, I’m really loving the little kits that come out and had quite a few on this list.  I just feel like kits are an amazing way to try a lot of different products/colors at a much more affordable price – plus, I have too much makeup to ever go through, so the smaller products make me feel like there’s a chance of finishing them!

New at Ulta

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New at Ulta | August 5 – September 1, 2019

Hello friends!

I’m back with yet another New at Ulta, and this month was pretty exciting!  New brands were introduced, as well as awesome new products!

I’m especially excited for all the new collections being released; like Beauty Bakerie, Tarte, and Too Faced!  Plus anytime Colourpop can be purchased at Ulta makes it even more awesome, since basically half of my makeup is Colourpop.

As usual, there’s a ton of eyeshadow palettes that peaked my attention; surprisingly, I seem to have also been drawn in by concealers and setting sprays!

New at Ulta Graphic

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New At Ulta | June 10 – July 14, 2019

Hello friends!

Last month was looking a little weak in terms of new beauty releases, but this month is jam packed with them!  There’s a ton of beautiful new eyeshadow palettes, and some awesome mini sets of products I want to try.  Out of everything on this list, I’ve already picked up one of the mini Mac setting sprays, but I got the watermelon scent.

A lot of the makeup on this list is from Makeup Revolution/Revolution Pro/Revolution Skincare; how many brands can they have?! Additionally, Tarte has a few intriguing products on my list.

New At Ulta | June 10 - July 14, 2019 - A Midwest Belle

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lip products, liquid lipstick

Tarte Sugar Rush Sugar Coat Velvet Liquid Lipstick “Cupcake” | Review

Hello friends!

This year, Tarte has come out with a sister brand called Sugar Rush, which appears to be for a younger audience.  The prices are cheaper, and the packaging is a lot more fun and childish-looking compared to a lot of their normal products (depending on which specific collection you look at!).

Color: Cupcake is a my lips but better shade! It’s a medium mauve color with slight warm undertones that look just a touch orange on me.  The color is mostly brown.

Tarte Sugar Rush Sugar Coat Velvet Liquid Lipstick "Cupcake" | Review - A Midwest Belle

Finish: True to it’s name, the finish of this is definitely a velvety matte.  It doesn’t look like a traditional matte lipstick finish, but there’s not any shine to it.

Tarte Sugar Rush Sugar Coat Velvet Liquid Lipstick "Cupcake" | Review - A Midwest Belle

Packaging: I really love the packaging of this!  The entire tube is a soft material that feels slightly NARS-ish, but the color matches the lipstick shade and product information is printed directly on it. It’s very basic otherwise, and the logo is black with that cute diamond symbol that signifies the Sugar Rush collection.  The top of the lid has a golden diamond.

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