Hello friends!
I apologize for my long absence! I think we can all agree in saying 2020 was a year of… well, who knows exactly what it was. That being said, I’m ready to move into the new year and get back into reviewing my vast amount of makeup starting with this product!

Color: Rebel Rose is a cool-toned pink nude. It’s the same depth as a traditional rose color, but with very purple undertones.
Finish: This liquid lipstick dries down to a completely matte finish.
Packaging: The packaging is a short, clear acrylic tube with a shiny black cap. The label is a sticker. If you’ve seen my review of the shiny version of this liquid lipstick they came out with, it’s identical, but with a different colored top!

Applicator: The applicator is one of the chair shaped ones, with a dip in the center that both holds product and creates an ease of application through better fitting the shape of the lips. I find these applicators to be easier to use than a traditional flat doefoot.
Application: Application was pretty easy for me! With the shape of the applicator, it was easy to cover one of my lips in the product without needing to do any cleanup afterwards due to going outside of the lines. I did need to dip back into the tube to get enough product to cover my top lip as well.

Transfer: Aside from the typical small bit of excess product that comes off at first, I found that the transfer of this lipstick was practically nonexistent. I didn’t see anything come off on my straw while drinking and nothing on my food or silverware while eating.
Fading: There was minimal to no fading that I noticed. Granted, this color is pretty close to my own natural lips, so there’s a chance I just didn’t see it like I would with another color. Still, after 8 hours I felt like my lipstick still looked good!
I did notice that the lipstick seemed to emphasize lines in my lips a bit, so if you’re like me and have pretty textured lips, exfoliate beforehand! If it’s something that really bothers you, I’d suggest skipping over this formula.
Comfort: As with the majority of matte liquid lipsticks, there is a slight bit of discomfort after 8 hours of wearing this. For the first eight, I barely noticed I had anything on my lips. Around the 9-10 hour mark, I was feeling like my lips were tight and I wanted the product to come off. This isn’t unique to this particular formula – I feel that way with most matte liquid lipsticks (I never prep my lips quite right!). If you were to ensure they were moisturized before putting on the lipstick (but being sure to remove the balm beforehand to not affect wear time), and exfoliated, I imagine you’d be able to comfortably go 12+ hours, as wear isn’t the concern.
Overall: I really enjoy this lipstick! The color is very me – I’m always up for a cool toned nudey pink since warm tones pull orange on me. The formula is great for those days you need something to last, without even considering the price in that. Add that you can get it for incredibly cheap, and this is a formula that I’ll be returning to for different colors as well.
Price Point: Wet n Wild boasts affordable makeup, and this product is no exception! At full price, the lipsticks are $5.49 each. Very frequently, you can find their products on sale on their website, Ulta, Target, Walmart, and other drugstores as well, so anticipate spending under $5 for a lipstick that I personally think is well worth it!