A few years ago I remember the Makeup Forever liquid lipsticks launching to some hype, but it died down quickly and I really haven’t heard much since. Spoiler alert, I have no idea why, because I think I’m obsessed with this formula!! Read on to find out my specific thoughts!
Color: 105 is labeled as “Rosewood” on the MUFE website, which sounds like an accurate description to me! It is a cool toned neutral with a purple undertone.
Finish: As the name states, this is a matte finish. It goes on with a bit of a cream finish but does dry down quickly.
Packaging: I have a sample size, so the packaging is a bit different, but overall the look is the same. It’s a shiny black lid with an acrylic tube that shows the color of the lip product, with the name and information printed on the side.
Applicator: The applicator is your standard doefoot, but mine is a bit fuzzy! I don’t know if that’s because it’s an older product or if it came that way, but it doesn’t really make any difference in terms of application.
Application: The formula has a kind of soft, mousse feel instead of the usual liquid. Application for this is pretty simple, as the wand works with the size of my lips perfectly. This is definitely an opaque-in-one-swipe formula, so I easily pulled the wand out of the tube and coated my lips without having to wipe off excess or dip in again.
I did have a tendency to get a little messy around the edge of my lip, so needed to do cleanup, but it was so easy to just wipe excess product away without it smearing or staining. There is a soft, sweet scent that doesn’t linger once the product is dry, and it dries quickly.Read more: Makeup Forever Artist Liquid Matte Lipstick “105” | Review
Transfer: With the formula being a more mousse, silicone texture I found that there was more transfer than there normally is with a liquid lipstick. There was lipstick left behind on my straw and my hand if I kissed it, but as the top layer of product wore off the transfer did lessen.
Fading: Despite there being more transfer than usual, I found that there wasn’t too much fading and the color did maintain itself decently well. I would definitely consider touching it up after a messy meal or just checking up on it after about half a day if you want it to remain perfect, but I was comfortable with letting it fade naturally as it remained pretty even as it went.
Comfort: This liquid lipstick is so comfortable! The formula is more mousse then liquid, which lends to it drying down without sinking straight into my lips and pulling all the moisture out. Wearing this two days in a row without putting on any sort of balm did leave my lips feeling a bit dry about 5 hours into day 2, but this is easily remedied by just taking care of your lips (shocker!).
Overall: As alluded to in the intro, I’m in love with this formula! The color is lovely, it’s super easy to apply and isn’t patchy, and lasts while still being way comfortable. This is definitely one that I’d buy full size and encourage anyone who loves a high quality liquid lipstick to do the same!
Price Point: This lipstick can be purchased for $20, but only from the Makeup Forever website. I was surprised that I couldn’t find it anywhere else, and I think that this formula might actually be discontinued in favor of their new liquid lipstick formula. I can’t say that one is better than the other since I haven’t tried the new one, but I can say that if you love the idea of a comfortable, long lasting liquid lipstick, it’s worth shopping directly from the site!