I found the brand Jolii Cosmetics on Ipsy, and would absolutely never have heard of them had I not gotten this liquid lipstick in a bag. Before even trying this out I bought another three colors, so you’ll be seeing more reviews in the future!
Something I would like to point out is that the Jolii Cosmetics website states that this product is Made in Italy; however, the label on my lipstick states that it was Made in China. I emailed to get clarification but never heard back from the brand. With the recent controversies with BoxyCharm & Ciate London, I thought this was important information to share if it could influence your purchasing decision.
Color: Focoso is a purple-based brown with neutral undertones. I’d say the brown makes it look warmer, while the purple balances it as a generally cooler color. On the lips it definitely pulls more red-brown.
Finish: The Luxe Creme Matte formula is one that dries down mostly matte but still has just a touch of sheen to it. As it wears throughout the day the sheen does disappear and leave a completely matte look.
Packaging: I love the packaging of this lipstick! The gold cap and frosted tube really makes it look lux. My one complaint is that the words on the tube seem to be rubbing off, similar to the way that ColourPop lip products do.
Applicator: This applicator is just a basic doefoot, but it does work well with the mousse formula. There is no need for a well or pointed edge to make application easier.
Application: I found that because the formula was relatively thick instead of being watery like many liquid lipsticks, it was easy to apply and get in a smooth line. I never had to dip back into the tube for more product, and it went on evenly and opaque in one swipe with enough for both lips.